Create a Polished, Personality-Packed
Brand  Experience

Imagine knowing—without a doubt—that your brand speaks for itself.


Your dream clients land on your website and instantly get it. Your visuals, messaging, and strategy are so dialed in that you don't have to convince people to hire you or buy from you—they're already in. 

Sound good so far?

Does any of this sound familiar?

You’re frustrated because:

You struggle to communicate what makes you different.

You want a brand that people feel part of, and you aren't sure how to do it.

Your brand visuals are inconsistent, disjointed, or even boring.

You’re tired of battling the algorithm.

You haven't found the people who are excited about your brand. (They're out there!)

Your website isn’t landing you leads or sales, and you’re not sure how to fix it.

You spend hours on content creation, but your marketing still isn’t converting.

You’re pivoting or evolving, and your brand needs to catch up.

Let’s Fix That—Schedule Your Call

GREAT NEWS.
If you're nodding along,
you're not alone.

You don’t need more marketing tactics—you need a brand strategy that positions you and your products as the top-notch offers they are and makes business feel easier. 

All YOU've got to do is get started.

A scattered brand leads to scattered results.

Most entrepreneurs spend years tweaking their websites, their Instagram bios, and their offers—without ever getting clear on the core of their brand. The result? A business that feels disconnected instead of dialed-in.

But here’s the shift: When your brand is strategic, aligned, and visually compelling, everything else—marketing, sales, pricing—falls into place effortlessly. You attract the right people, charge what you're worth, and finally feel like the leader you already are in your industry.

This coaching isn’t just about your brand identity, logo, or website. It’s about building a brand that resonates with your people and communicates your value without fanfare or over-explaining.

And going it alone can be tricky.

Here’s the truth:

SCHEDULE YOUR
FREE DISCOVERY CALL

I wish I’d known about brand strategy when I was building my first business. 

I started as a photographer, thinking the best way to grow was to shoot everything—fashion, products, weddings, food. I thought this would show my range. Instead? No one knew what to come to me for. I was the artistic equivalent of, If you’re talking to everyone, you’re talking to no one.

Everything changed when I got clear on my mission. When I leaned into brand strategy, my work started to resonate. I attracted clients who were a perfect fit, and they happily paid premium rates.

Fast forward to today, I’ve spent over 20 years helping businesses craft brands that aren’t just commercially viable but deeply human and impactful. I’ve worked as a brand photographer, content director at a marketing agency, and strategist for businesses ready to level up. Every time, the same problem emerged—businesses were missing the strategy behind their brand.

Once we built that? Everything clicked. Clients booked more. Websites converted better. Marketing became easier. (Even fun!)

And I want that for you, too.

“I'm SO GRATEFUL I worked with Lita on my new home design. Everything was SO MUCH BETTER than I expected. It was a whoa.”

Chia migas aesthetic pok pok, hot chicken tousled PBR&B hashtag photo booth vaporware hexagon. Four loko fashion axe fam 3 wolf moon. Irony cronut godard twee tilde trust fund pork belly. Tilde twee portland, kinfolk copper mug thundercats truffaut cold-pressed venmo street art godard waistcoat.

— Sarah

Hey there.
I'm Raquel.


Founder of Vignette Brand Studio, host of The Vignette Effect podcast, and Brand Coach to driven business owners like you.

I help creative entrepreneurs build bold, strategic, and visually powerful brands that stand out and connect with the right clients. With a background in brand photography, advertising, and online marketing, I have a bespoke combination of experience and insight to support your brand-building adventure.

my favorite part of my job? SEEING YOU BRING YOUR BIG VISION To LIFE.

Introducing
The Vignette Effect
Brand Coaching

  • Clarify your brand identity so you stand out without the need for neon.
  • Refine your offers and positioning to attract premium, loyal clients.
  • Develop strong, original  visual direction so your brand actually looks like the noteworthy business it is. 
  • Create a marketing strategy that feels natural and aligned (no more spinning your wheels or wondering what content and platforms are the best fit).
  • Get confident in your brand’s presence so you can show up and connect with your customers.

a 12-week 1:1 coaching experience designed to help you:

This isn’t a one-size-fits-all system. Every session is tailored to what you need most, when you need it, and I always take your capacity and resources into account to make sure it’s all doable-for-you.

LET'S TALK

THIS IS FOR YOU IF:

  • You don’t have an undeniably clear offer that resonates with your audience

  • You don’t know how to create a brand experience

  • You’re clear on what you offer, but struggle to communicate it

  • You’ve worked with designers or taken courses, but something still isn't clicking

  • Your content feels disconnected from your brand (or you're not posting at all)

  • You want original, creative content and visual branding that goes deeper than trends

  • You’re ready to make marketing easier

  • You're a doer or DIY-er and need support  from someone who's an expert and an empathetic coach

  • You're a personal brand and feeling fried from constantly switching gears

(THIS ISN'T FOR YOU IF)

  • You’re just looking for a designer
  • You’re not open to exploring deeper questions about your brand
  • You want someone to tell you what to say or post without collaboration
  • You're set on copying what's trendy instead of building something original
  • You’re not ready to invest time and energy into doing this right (not rushed)
  • You want someone to do it all for you

Unlike other programs, this coaching experience gives you personalized, hands-on strategy with weekly 1:1 support.

  • No more guessing what’s off about your brand.
  • No more downloading freebies that don’t apply to you.
  • No more trying to DIY your way to a premium brand on your own.

Instead, you get someone in your corner (moi!) to help you refine, elevate, and create a brand that easily communicates the best of you.

“Working with Raquel on our recent brand development project was an absolute pleasure. Her expertise in stunning, commercial-quality images embodying the brand's essence surpassed all expectations.”

Collaborating with Raquel elevated my design work to new heights, as her attention to detail ensured each image told a compelling story, creating a seamless and immersive brand experience for our audience. Raquel is my go-to and I highly recommend her for any project requiring top-tier brand representation.

— KRISTEN Talaga
Kristen Talaga Creative

“Working with Raquel changed my approach to marketing. I now realize how important brand strategy is to the success of my business and how important it is to be clear. ”

 Raquel's coaching gave me the guidance and confidence to launch  my membership. I didn't think I would ever do something like that on my own!

— Suke C.
Lead Guitar Workshop & Six String Community Membership

NOW IT’S YOUR TURN.


Schedule Your Discovery Call

This is more than coaching—it’s a brand transformation that pays for itself in clarity, confidence, time saved, and loyal clients.

I can’t wait to talk with you about your brilliant brand!

Schedule NOW

CONTACT RAQUEL