Create a Brand That Feels Aligned, Polished,
& Primed for Growth
Imagine knowing—without a doubt—that your brand speaks for itself.
Your dream clients land on your website and instantly get it. Your visuals, messaging, and strategy are so dialed in that you don't have to convince people to hire you or buy from you—they already know they want to.
Sound good so far?
Does any of this sound familiar?
You’re frustrated because:
You struggle to communicate what makes you different.
You want people to be able to look at your website and just know they want what you offer–but they don’t. Oof.
Your brand visuals are inconsistent, disjointed, or even boring.
You attract people who don’t quite get what you do or understand the value.
Your website isn’t landing you leads or sales, and you’re not sure how to fix it.
You spend hours on content creation, but your marketing still isn’t converting.
You’re pivoting or evolving, and your brand needs to catch up.
GREAT NEWS.
If you're nodding along,
you're not alone.
You don’t need more marketing tactics—you need a brand that positions you and your products as the top-notch offers they are and makes business feel easier.
All YOU've got to do is get started.
A scattered brand leads to scattered results.
Most entrepreneurs spend years tweaking their websites, their Instagram bios, and their offers—without ever getting clear on the core of their brand. The result? A business that feels disconnected instead of dialed-in.
But here’s the shift: When your brand is strategic, aligned, and visually compelling, everything else—marketing, sales, pricing—falls into place effortlessly. You attract the right people, charge what you're worth, and finally feel like the leader you already are in your industry.
This coaching isn’t just about your brand identity, logo, or website. It’s about building a brand that resonates with your people and communicates your value without fanfare or over-explaining.
And going it alone can be tricky.
Here’s the truth:
SCHEDULE YOUR
FREE DISCOVERY CALL
I wish I’d known about brand strategy when I was building my first business.
I started as a photographer, thinking the best way to grow was to shoot everything—fashion, products, weddings, food. I thought this would show my range. Instead? No one knew what to come to me for. I was the artistic equivalent of, If you’re talking to everyone, you’re talking to no one.
Everything changed when I got clear on my mission. When I leaned into brand strategy, my work started to resonate. I attracted clients who were a perfect fit—and they happily paid premium rates.
Fast forward to today, I’ve spent over 20 years helping businesses craft brands that aren’t just commercially viable but deeply human and impactful. I’ve worked as a brand photographer, content director at a marketing agency, and strategist for businesses ready to level up. Every time, the same problem emerged—businesses were missing the strategy behind their brand.
Once we built that? Everything clicked. Clients booked more. Websites converted better. Marketing became easier.
And I want that for you, too.
“I'm SO GRATEFUL I worked with Lita on my new home design. Everything was SO MUCH BETTER than I expected. It was a whoa.”
Chia migas aesthetic pok pok, hot chicken tousled PBR&B hashtag photo booth vaporware hexagon. Four loko fashion axe fam 3 wolf moon. Irony cronut godard twee tilde trust fund pork belly. Tilde twee portland, kinfolk copper mug thundercats truffaut cold-pressed venmo street art godard waistcoat.
— Sarah
Hey there.
I'm Raquel.
Founder of Vignette Brand Studio, host of The Vignette Effect podcast, and Brand Coach to driven business owners like you.
I help creative entrepreneurs build bold, strategic, and visually powerful brands that cut through the noise and attract the right clients. With a background in brand photography, advertising, and online marketing, I have a bespoke combination of experience and insight to support your brand-building adventure.
my favorite part of my job? SEEING YOU BRING YOUR BIG VISION To LIFE.
Introducing
The Vignette Effect
Brand Coaching
- Clarify your brand identity so you stand out in the crowd without the need for neon.
- Refine your offers and positioning to attract premium, loyal clients.
- Develop a strong visual direction so your brand actually looks like the high-end business it is.
- Create a marketing strategy that feels natural and aligned (no more spinning your wheels or wondering what content and platforms are the best fit).
- Get confident in your brand’s presence so you can show up and connect with your customers.
a 12-week 1:1 coaching experience designed to help you:
This isn’t a one-size-fits-all system. Every session is tailored to what you need most, when you need it, and I always take your capacity and resources into account to make sure it’s all doable-for-you.
LET'S TALK
Unlike other programs, this coaching experience gives you personalized, hands-on strategy with weekly 1:1 support.
- No more guessing what’s off about your brand.
- No more downloading freebies that don’t apply to you.
- No more trying to DIY your way to a premium brand on your own.
THE PROGRAM
Your brand is more than just taglines and design assets.It’s the entire experience people have with your business.
This is a highly customized coaching experience designed around what you need.
Through 3 months of weekly calls we’ll focus on:
Brand Identity Development
We’ll refine your core messaging, brand values, imagery, and positioning so you attract the right people.
Visual Strategy & Content Direction
We’ll build a cohesive aesthetic and develop your creative and content direction.
Website & Marketing Strategy
We’ll optimize your site, positioning, and marketing so your brand works for you.
Creative Business Growth
We’ll explore pricing, offers, and customer experience so you can command premium rates.
Let’s Get Started—Book a Call.
“Working with Raquel on our recent brand development project was an absolute pleasure. Her expertise in stunning, commercial-quality images embodying the brand's essence surpassed all expectations.”
Collaborating with Raquel elevated my design work to new heights, as her attention to detail ensured each image told a compelling story, creating a seamless and immersive brand experience for our audience. Raquel is my go-to and I highly recommend her for any project requiring top-tier brand representation.
— KRISTEN Talaga
Kristen Talaga Creative
“Working with Raquel changed my approach to marketing. I now realize how important brand strategy is to the success of my business and how important it is to be clear. ”
Raquel's coaching gave me the guidance and confidence to launch my membership. I didn't think I would ever do something like that on my own!
— Suke C.
Lead Guitar Workshop & Six String Community Membership
NOW IT’S YOUR TURN.
Schedule Your Discovery Call
This is more than coaching—it’s a brand transformation that pays for itself in clarity, confidence, time saved, and loyal clients.
I can’t wait to talk with you about your brilliant brand!
Schedule NOW